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Cartango.com to Help Women Purchase Autos
The World Wide Web is teeming with sites offering different services to consumers looking to buy a vehicle - either used or brand new. But until now, none is focused on the needs of women auto shoppers alone. That niche will be taken cared of CarTango.com which is the first auto site dedicated to helping female consumers.
Said site was recently launched by CarTango, Inc., according to The Auto Channel. The site will give women the chance to shop for vehicles online and find the best deals for them. This means vehicles which will fulfill their needs and at the same time, does not burn a hole in their pockets.
According to the creators of the site, CarTango.com has a number of tools which are at the disposal of women car shoppers. One of these tools is designed to pick out the best vehicle which will suit not only the needs of the female car shopper but also her personality. After pinpointing the right vehicle, the site has the tool to look for that particular auto on listings of new and used vehicles.
These tools are just some of the features of the site which are all designed for women car shoppers. Daniel Osborne, founder and Chief Executive Officer of CarTango, said that the new site is designed to help women because of the impact of female auto shoppers in the market as a whole.
"CarTango.com is designed to provide a better experience for the primary purchasers of automobiles in the United States – women," said Osborne. "Women directly purchase over 50% and influence the purchase of over 80% of all vehicles sold. Unlike any other site on the internet, the functionality and exclusive features of CarTango.com were specifically designed to address the wants and needs of this powerful female demographic. CarTango ultimately makes it easier for women to locate and purchase their ideal new or used car, at the best price because it eliminates the frustrating aspects of the car-buying process that typically inhibit female consumers."
Like other auto information site, CarTango also boasts of millions of data for vehicles. It is essential for them to have this as they should have a wide variety of choices for their consumers. This data pool may even include information about specific auto parts such as Dodge bumper brackets which consumers might need. Another feature of the site is it allows has video test drives thus visitors will be able to get an idea of how a particular vehicle really performs on the road.
About the Author
Anthony Fontanelle is a 35-year-old automotive buff who grew up in the Windy City. He does freelance work for an automotive magazine when he is not busy customizing cars in his shop.
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Cadillac to Launch Cts Coupe and Wagon, Audi A3-fighter in Eu
Cadillac a brand of luxury vehicles and owned by world’s largest automaker, General Motors—maker of popular auto parts like GM bumper brackets, thinks that it has made a winner with its new CTS and would like to expand the CTS franchise by adding wagon and coupe variants. The strategy employed by Cadillac is not different from that employed by BMW, Mercedes-Benz, and Audi which build wagon and coupe variants to their entry level sedans. Such move by Cadillac hopefully will make the CTS become more appealing to a much broader range of buyers especially in Europe.
The next question now is: what is to become of Europe’s only Cadillac BLS? The BLS is built based on the versatile Epsilon architecture however compared to the Epsilon, the front-drive BLS lacks the sporty handling and powertrains needed to become a worthy opponent of the BMW 3 Series fighters in Europe. The CTS on the other hand is perceived to be closer to the 5 Series and E-Class in size and most likely to end up competitive in the European market.
According to some GM insiders, the automaker is contemplating on switching the BLS to a smaller front-drive platform used for Opel,Vauxhall, and Saturn Astra. The Astra has the powertrains and suspension tuning which qualifies this Caddy as a sporty entry-level model to compete with Audi’s A3, Mercedes-Benz B-Class, and the BMW’s 1 Series.
Here are some of GM’s soon to be launched models:
• CTS Coupe- scheduled for 2010 model year based on the new CTS sedan but will have some minor facelifts. Coupes are typically fashion cars with sales plunging after the first model year. The Mercedes CLK and BMW 3 Series Coupes have been very successful in changing the trend. But of course, a convertible version is very much welcomed since it will be much easier and a Z06 powered CTS –v coupe could be a potent M3-killer.
• CTS Wagon- these are basically designed for the European market but Cadillac is hoping to sell a few thousand of such in the United States particularly to architects and other design leaders. The CTS Wagon is scheduled for the 2009 model year. It will be equipped with a fast “shooting brake” roofline, which convert it into a bigger hatchback compared to the over-equipped, updated Buick Sportwagon.
• Baby Caddillac (?) - the present Astra three-door hatchback is 168.9 inches placed on a 102.9 inch wheelbase, while Audi’s A3’s 165.5 inches is on a 101.5 wheelbase---the opportunity for Cadillac to do the same is present but they have to move quickly since new products are already lined up for production.
About the Author
Noah Scott is a 30 year old native of New Jersey, writer, and car fan - having grown up with both parents being auto enthusiasts. He works for an automotive consultancy firm and regularly contributes articles to car magazines.
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